About Time All Natural Unflavored Whey Isolate Protein Powder - Non-GMO, Gluten Free, Lactose Free, No Artificial Sweeteners, Low Carb, 24g Protein - Perfect for Baking, Smoothies & Post-Workout Recovery

I used SFH Vanilla and Chocolate protein powders for years. I finally got so tired of them I ended up throwing out the last bag of each after keeping them past their best by dates. I thought this would be a nice change. Oh well.I guess I'll buy some peanut butter powder and maple flavored stevia drops to flavor this when (not if) I get bored again. For now I'm adding it to my mushroom hot chocolate powder or matcha with almond and coconut milks.Other reviewers are right, the taste is not the best. But I could improve it by using some sweetener and half the water they recommend.The price went up $10 (30%) since 2 months ago, greediness ! So my next purchase will be a different brandI have bought this product and this flavor for years. The package is normally in a plastic container. This was in a bag and the taste was terrible.The product is the same. The package is different. It was advertised in a large plastic jug-like container but arrived in a very inconvenient ziplock bag. I’m glad I had saved my previous “jug” but I lost quite a bit as I attempted to transfer the protein powder to my container.I'm glad that the "Nutrition Facts" support that this protein is very healthy, & that is why I will continue to use it (for now). I had used another hghly-touted brand, a little less expensive, for about a half yr. but got tired of a bad aftertaste & decided to try this now. I 1st tried 4 different individual-size flavor packs, ordered from their website, & decided to get the 2lb. size of Birthday Cake and also Chocolate Peanut Butter. I generally consume 2 of these smoothies/shakes daily - 1 in the morning before breakfast, & 1 after my workout. On occasion, I may use one as a meal replacement. Well, after using this brand for the past wk., I'm glad to report I have no bad aftertaste. However, I honestly have to agree with a lot of the reviews I read (either here &/or at the brand's website), that they really have almost NO TASTE, regardless of their flavor. The Birthday Cake tastes a creamy sweet flavor (& I can "imagine" it to be a buttercream cake taste) & I also sense a creamy taste for the Chocolate PB but NOOOO chocolate or PB taste :o( I've tried making these smoothies with either coconut/almond milk or water, with or without plain nonfat Greek yogurt, & sometimes I may add frozen fruit for flavor (with the Birthday Cake). The only thing I haven't tried is just putting the mixture in a bottle & shaking it, as opposed to making it in my Ninja blender. Maybe that makes it too frothy/creamy? Anyway, it tastes good & is healthy, but the flavor seems to be bland or muted. A customer service person at the website told reviewers having the same complaint to adjust the amount of liquid &/or powder used, for more flavor. It's expensive enough, that I'm not going to use MORE than what they say! It doesn't taste bad - just very little flavor. I will probably try different flavors in my next order.This item is no longer shipped in a plastic container with lid. It now comes in a large pouch. Too messy and I have powder everywhere when you open it. I will be looking for another alternative product.I became a forum junkie while preparing for Bariatric Surgery. If I didn't have such a problem with sweet, sugary food, I wouldn't have needed the surgery to begin with. But I can't stand artificial sweeteners. Sugar is a gift from above.... why mess with that? So my searches were made a bit more complicated because I wanted a Whey Protein Isolate shake high in protein, low in carbs, without artificial sweeteners that wasn't going to make me wish for death. Thank goodness I read about this one on a forum. I was able to order two sample packets of different flavors from About Time for only $5 including shipping and handling. I had high hopes for the Birthday Cake powder, but I found it seriously lacking. It was pretty bad. So the bar was already set pretty low for the Banana shake. But I liked it! The true test for me is that I'm able to drink the shake as it is without any additives; i.e. fruit, sweeteners, etc. Now the one complaint that I have is that the shake does not mix in a blender or with ice. So if you're the type that likes smoothies, this one will probably not work well for you. It blends up very nicely in a regular shaker cup with cold Almond milk. Adding two servings of this shake to my diet while I was pre-op (breakfast and an in-between snack) helped me shrink my liver prior to surgery. It also has been beneficial in helping me stay healthy post-surgery as there were times that I just couldn't tolerate any solid food. I've only tried four of their flavors (Birthday Cake, Vanilla, Strawberry and Banana). This one by far is my favorite.flavors arent as much of a kick as others but thats expected for something that leans more to the natural / clean side.. can always add more flavors your own way. I mix into fruit and veg smoothies, helps make things creamy. Love that its stevia and from what ive found its the most protein and BCAA dense per gram..A little pricey but reasonable through amazon.. if only their website had free shipping and better prices they'd probably get more customers.CON: They changed to a taller white tub from a shorter, wider see through green tub. The new tub's height doesnt fit great in most cabinets where as the shorter green one was great. Also the new labeling is a shrink wrap plastic that slides around and can make gripping the tub a pain vs the green tubs had a sticker or at least fit snugly.go back to the green tub?I spent a lot of money on this item simply because of the flavour and its description....disappointed with the flavour, tastes like a bland vanilla. Good nutritional value though :)Délicieux goût et odeur de vanille! Utilisez comme complément de protéines à ma journée, j'y ajoute quelques fruits, dans un lait de soya et c'est un pur délice à chaque fois. J'ai pris l'habitude de préparer mon shake avec mon magic bullet en commençant par broyer et mélanger mon mélange de fruits dans une première portion de lait de soya. Une fois fait, j'y ajoute ma poudre et le restant du lait de soya que je mélange manuellement avec une cuillère et que je repasse vraiment très très rapidement au magic bullet. Trop longtemps mélanger au magic bullet, le shake aura une texture mousseuse et perd un peu de son intensité en saveur, ce que je n'apprécie pas. J'aime le boire alors qu'il y a de la consistance. Ne laisse aucun grumeau. M'aide à patienter jusqu'au prochain repas. Je commente et j'ai l'eau à la bouche... miam miam!! Si son prix reste aussi abordable, clairement que cette boisson au goût de vanille restera dans mes nouvelles habitudes alimentaires. Un plus!!The protein powder is delicious and has clean ingredients which is important to me. However, I wish the product was in a hard plastic container as displayed in photo on Amazon. Unsatisfactory as the product was in a soft plastic bag.A bit more pricy than other protein powders but it’s worth it for the quality you getBlends really good with frozen fruit smoothie and I add it to my overnight oats without any problemsIt’s free from artificial sweetenersDecent Product. Taste okay, but is nutritious. I would recommend still